Search Engine Marketing
SEO
Research indicates that over 80% of consumers and patients begin their journey with an online search. Can potential customers find you? If not, how will they choose you over your competitors?
By utilizing search engine optimization (SEO), we can significantly enhance the relevance and ranking of your webpage, making it easier for search engines to crawl and index your content. This increased visibility can lead to higher traffic to your site.
Quality Over Quantity in SEO
Achieving high recognition and ranking on major search engines is a complex task. For instance, Google evaluates over 200 unique factors to determine a page’s relevance. Effectively addressing these ranking factors requires a balanced strategy that includes both on-page optimization and off-page link building. SEO is best approached as a gradual, organic process. Attempting to expedite this process with excessive tactics can lead to penalties from search engines, resulting in lower rankings or even a complete shutdown of your website.
Proven Best Practices in SEO
From the outset, we adopt SEO best practices during the development of new websites. This encompasses everything from employing SEO-friendly architecture and crafting quality, keyword-rich content to ensuring correct tagging and naming conventions for all on-page elements. Effective social media integration, including features like Google+, and maintaining consistency across all channels are also essential. As trends and platforms evolve, so too must our approach to SEO.
Our Comprehensive Approach to Organic Search Engine Optimization Includes:
- Keyword Research
- On-Page SEO
- Content Quality
- Mobile Friendliness
- Page Speed
- Internal Linking
- Backlinks
- Technical SEO
- User Experience (UX)
- Local SEO (when applicable)
- Analytics and Monitoring