WagBiz
WagBiz

Search Marketing

Paid Search

Lightning Bolt

Paid search, also known as pay-per-click (PPC) advertising, encompasses a wide range of text, image, video, and rich media formats that can be strategically placed and scheduled to reach approximately 85% of all unique internet users.

Whether individuals are actively seeking information or browsing their favorite websites, our approach ensures that your brand can engage with them effectively. We extend our targeting capabilities beyond desktop platforms to include mobile devices—smartphones and tablets—during activities like watching videos on YouTube or using popular apps.

We recommend PPC for both branding and direct response objectives due to several key benefits:

  • Enhanced Reach: We can capture attention at various stages of the buying cycle, allowing for greater visibility.
  • Precise Targeting: Our strategies enable us to position ads more strategically, granting control over their display locations (specific geography and time) and the audience being reached, including the tailored messaging or landing pages.
  • Greater Engagement: We leverage increasingly diverse ad formats to engage users creatively and in a manner tailored to specific audiences.

Most importantly, our targeted web marketing campaigns deliver immediate results, setting them apart from other advertising methods.

Google Paid Search

Google paid search, or Google Ads, involves creating highly specific text ads tailored for Google. These ads appear on search results pages when users enter keywords relevant to your brand. This approach allows your brand to show up precisely when and where the target audience is actively searching for related information, thanks to our advanced paid search services.