Creative Services
Emotionally Engaging Healthcare Marketing Solutions Designed
to Win Hearts and Minds, Building Lasting Market Share.
Our tailored creative marketing services combine strategy, innovation, and cutting-edge technology to elevate healthcare brands. The power of creativity and “big ideas” is essential for connecting providers with patients, increasing brand visibility, and cultivating trust in an industry where credible communication is crucial. Ultimately, these efforts yield lasting results and increased market share.
Here’s a summary of our core creative marketing services:
Brand Development and Design
Creating a strong brand identity is essential in healthcare. Our services include crafting a distinctive brand voice, logo, and visual identity that resonates with your target audience. A well-defined brand strategy differentiates healthcare providers from competitors, fostering confidence and recognition among patients and stakeholders.
Digital and Traditional Advertising
Online advertising, such as pay-per-click (PPC) campaigns and social media promotions, allows healthcare brands to effectively target audiences based on demographics and interests. Our agency specializes in designing eye-catching ads that convey your brand message and drive traffic to websites or specific services.
On the traditional side, we provide comprehensive media planning, creative development, and management for print, broadcast, and outdoor advertising. While we cherish our numerous creative awards, our focus remains on delivering impactful results.
Content Marketing
Content reigns supreme in healthcare marketing. Our services frequently involve developing informative and engaging content that addresses patient needs, educates on health topics, and promotes services. This includes blog posts, articles, videos, infographics, and downloadable resources that establish the brand as a trusted authority. By delivering valuable information, healthcare brands build trust and rapport with their audience.
Social Media Marketing
Social media platforms are powerful channels for healthcare marketing, allowing brands to connect with diverse demographics that are actively engaged online. Our creative services in this arena include crafting tailored content for platforms like Facebook, Instagram, LinkedIn, and Twitter. Campaigns can center around health awareness, patient testimonials, and service highlights, fostering community engagement and facilitating direct communication between providers and patients.
Search Engine Optimization (SEO)
For healthcare brands, it’s crucial to ensure their websites are easily discoverable by potential patients. Our SEO services involve optimizing website content and structure to improve search engine rankings. This includes keyword research, on-page optimization, and building quality backlinks. By emphasizing local SEO, healthcare providers can attract patients from their geographic areas, bolstering visibility and accessibility.
Patient Engagement Strategies
Engaging patients and stakeholders is vital for fostering lasting relationships and retention. Our creative marketing services in this domain include developing mobile apps, patient portals, and personalized email campaigns that deliver relevant information and facilitate engagement. We also employ gamification techniques, such as rewards programs for healthy behaviors, to actively motivate patients.
Video Marketing
Video content is a powerful tool for storytelling and education. Our services include producing informative videos that explain procedures, introduce healthcare teams, or share patient success stories. These videos can enhance viewer engagement when shared on websites and social media, providing a personal touch that strengthens connections.
Event Marketing
Hosting or participating in health fairs, seminars, and community events presents invaluable opportunities for healthcare brands to engage directly with their community and key audiences. Our creative marketing services encompass event planning, promotion, and organizing activities that encourage interaction while providing valuable health information to attendees.
Promotional Merchandise
With access to over 50,000 unique brandable items, promotional merchandise creates a tangible connection to your brand and can effectively engage your audience.
Direct Mail
We’ve long championed the idea that “if you can lick a stamp, you can outpace the competition.” While individual stamp licking has become rare, traditional direct mail remains an effective marketing tool, particularly when the message integrates video or digital content.