About Us
Whitehead Agency Group
Whitehead Agency Group is a leading Toronto, Ontario, digital marketing agency with more than 30 years of specialized digital marketing expertise.
Agency Team and Resources
We are master communicators; engaging people is at the heart of what we do. While our DNA is hard to explain, our results become evident very quickly.
Some of us know technology inside and out. Some of us are wordsmiths and unique storytellers, while others have distinct industry backgrounds. Collectively, we form a highly experienced team capable of developing innovative marketing strategies that deliver big ideas and significant results.
How We Work with Clients
In an industry filled with large egos, we believe in teamwork. We view the client as a vital part of the creative process. While we respect each client’s point of view, we recognise that there is one opinion even more important — the client’s customer. Ultimately, there are two things we must always bring to the table: our objectivity and your customer’s perspective.
Additionally,
- We don’t believe that good is ever good enough.
- We don’t believe that big is better; better is better!
- We believe in outsmarting, not outspending, the competition.
- We believe that big ideas are limited only by our imagination and not by the size of your budget.
- We will never take ourselves too seriously or let our own egos get in the way of the work … or having fun.
- We choose to work for clients who respect the creative process and the contribution we can make to their brand and bottom line.
- We believe in teamwork and see the client as a vital component of the team. We will advocate for what we believe in, but we won’t be difficult about it.
- We never forget it is YOUR money.
How We Do What We Do
It is difficult to thoroughly detail what exactly we do as marketing communications, because we never do the same thing twice. Your brand and the challenges it faces are not exactly like anyone else’s, so we avoid cookie-cutter approaches.
Just as importantly, marketing technology is changing rapidly and quickly transforming digital marketing. Some of the accepted ways of motivating and reaching consumers were unheard of even a few years ago. Progress isn’t about to stand still, and neither can we.
Instead, we’ll focus on the Agency’s process, which has guided our success for over 30 years. We apply this methodology to every new project we tackle. In short, we evaluate, recommend, implement, evaluate, and fine-tune.
Evaluate
We start with a high-level analysis of your website. Using best-in-class tools, we examine – how well-constructed your website is, its key technologies, and any potential technical issues including page load speeds, and mobile optimization (all of which may hinder search engines). During this discovery phase, we also review your keyword rankings, and all available search and traffic data. This initial phase helps identify any immediate challenges or deficiencies.
As we dig deeper into evaluating your brand concept, positioning, and current communications tactics, we rely on our proprietary situation analysis and brand audit, which we have fine-tuned over three decades. We ask lots of questions and challenge preconceived ideas and notions. Through this process, we create an accurate portrait of your prospects, growth potential, challenges, and communication requirements.
Recommend
We then put our collective expertise to work analyzing the situation, identifying opportunities, and developing the appropriate strategy. This includes user personas, and the overall user Journey
With the newfound wisdom and insights, we develop an integrated online (and often offline) strategy that reflects what makes you unique and your value proposition to reach the right audience at the right time. The strategy also serves as the roadmap for the creative process, with messaging developed for all channels to reflect your brand promise.
Implement
We then initiate the communications plan, often in stages of low-cost tests prior to full implementation.
Evaluate
We leverage the most advanced data analytics available to continuously monitor the communications effort and evaluate effectiveness and ROI.
Fine-Tune
With an advanced understanding of how the communications effort is performing, specific tactics can be fine-tuned to maximize results and drive budget efficiencies.